How to Get 250 Highly Engaged Players on Roblox
Roblox keeps a new game open only to players aged 16 and over until it passes an evaluation: 250 unique plays from highly engaged, age-checked players within the last 60 days. Roblox decides who is highly engaged from three things: how old the account is, how long the player spends in your game, and whether they have made a purchase anywhere on Roblox in the last 60 days. Your own account has to qualify too: in good standing, age-verified, protected by two-step verification, and either paying a refundable per-game fee or holding a Roblox Plus or Premium subscription.
The count updates every hour in the Audience Reach dashboard in Creator Hub. There are four ways to get there: grow it organically, run Roblox Ads with the Engagement objective, bring real players into your game with Buxy Playtime, or pay the 50,000 Robux expedited review, refunded later. Once the game is open to all ages, it needs 25 highly engaged players to stay there.
A new Roblox game starts out visible only to players aged 16 and over. To reach everyone else, Roblox’s Kids and Select publishing rules ask for 250 unique plays from highly engaged, age-checked players within the last 60 days. Until then your game cannot be found by most of the people who play Roblox, which is why so many developers are searching for the same number.
What is Roblox’s highly engaged player requirement?
Roblox evaluates every new game before opening it to younger players. The evaluation has one benchmark: 250 different players who are highly engaged and have completed an age check, each starting at least one play of your game, inside a rolling 60-day window. Roblox recalculates it every hour, and the moment you cross it the game completes its evaluation.
The point of the rule is to make sure the people behind those plays are real. Roblox says it analyses the engagement through account age, play history and spending to tell real players from bots, which is what makes the benchmark hard to fake at scale.
Who counts as a highly engaged player?
Roblox looks at three things together:
- Account tenure. How long the player’s Roblox account has existed. A brand-new account is unlikely to qualify.
- Playtime in your game. How long they actually spend in it, not just whether they clicked Play.
- Spending on Roblox. Whether they have made a purchase anywhere on Roblox in the last 60 days. It does not have to be in your game, and your game does not need to sell anything.
Roblox does not publish exact figures for account age or playtime, and it has said it will keep adjusting the criteria. The only reliable way to know whether a player counted is to watch your own number.
The account requirements come first
The player count is only the game side. Your account has its own checklist, and if any item is missing the game stays 16+ no matter how many players you bring:
- an account in good standing;
- age verification: facial age estimation if you are under 18, a government ID if you are 18 or older;
- two-step verification turned on;
- a one-time refundable per-game fee, or a Roblox Plus or Premium subscription that has been active for at least two months.
How do you track your count?
Open your game in Creator Hub and go to the Audience Reach dashboard. It shows where you stand against the benchmark and updates every hour, so it doubles as a test bench: change something on Monday and you will see whether it moved the number by Tuesday.
Four ways to reach the threshold
| Route | What it costs | What to know |
|---|---|---|
| Grow organically | Nothing | The slowest route; depends on how well your game keeps players |
| Roblox Ads, Engagement objective | A higher cost per play than a Plays campaign | Does not stop on its own at the threshold; results take several days |
| Buxy Playtime | $0.01 per Robux a player receives, finished sessions only | Players stay 20 to 60 minutes in a row, checked every minute; can be set up while your game is 16+ |
| Expedited review | 50,000 Robux per game, refunded later | The fastest route; the Robux stay locked until the refund, 90 days after eligibility |
Roblox's figures from its Kids and Select and Ads Manager documentation, checked 18 October 2026.
1. Grow it organically
Roblox points out that many games reach the benchmark on their own over time. What helps is what helps any game: a first five minutes that make people stay, a reason to come back tomorrow, and updates that give your existing players something to share. It is free, and it is also the slowest route.
2. Roblox Ads with the Engagement objective
Roblox’s own Ads Manager has a campaign objective built for this. Engagement targets age-checked, highly engaged players, and Roblox includes their sessions in your highly engaged player count. Three things to know before you fund one:
- it costs more per play than a Plays campaign, because the audience it targets is smaller;
- it does not pause on its own when you reach the threshold, so watch Audience Reach and stop it yourself;
- results take several days, and Roblox suggests improving your game’s first-time experience if nothing moves after three to five.
3. Real players with Buxy Playtime
Buxy Playtime sends real Roblox players into your game and pays them in Robux for staying. You choose how long a session lasts, from 20 to 60 minutes in a row, and how many Robux each player receives. While the session runs, Buxy checks every minute through Roblox that the player is still in your game; leave early and the session ends without paying.
By default every player needs a Roblox account at least 30 days old, and each account is paid once per campaign, or once a day on a daily campaign. Account age and time spent in your game are two of the things Roblox looks at. You can set up a campaign while your game is still 16+ (we set one up on a 16+ test game on 18 October 2026), and follow your Audience Reach count while it runs.
You pay $0.01 for every Robux a player receives, and only for sessions players finish. At the recommended reward, a 20-minute session is 4 Robux, so $0.04 per player. There is no SDK and nothing to change in your game.
4. Pay for the expedited review
If you would rather not wait, Roblox offers an expedited review for 50,000 Robux per game. It is refundable: Roblox returns it 90 days after the game becomes eligible for all ages, or 90 days after you paid if it never does. The exception is a game removed for a severe Community Standards violation, which loses the fee. It is the fastest route, if you can leave that many Robux locked up until the refund.
After your game is open to all ages
Passing is not permanent. Since 16 July 2026, games that have qualified need to keep at least 25 highly engaged players to stay in the all-ages catalogue. That is far below the entry bar, so a game with a real audience keeps it without effort, but a game that pushed past the threshold and then went quiet can fall back to 16+.
How the threshold changed
The benchmark was 500 highly engaged players until 19 August 2026, when Roblox cut it to 250 and said it intends to keep lowering the barrier. If the number changes again, this page changes with it.
Frequently asked questions
- How many highly engaged players do you need on Roblox?
- 250. Roblox asks for 250 unique plays from highly engaged, age-checked players before a new game can reach players under 16. The bar was 500 until Roblox cut it on 19 August 2026.
- How long do you have to reach the threshold?
- The count looks back over the last 60 days, and Roblox re-evaluates it every hour. Plays older than 60 days drop out, so a burst of players followed by nothing can slide back below the bar.
- What makes a player highly engaged?
- Roblox weighs three things: how old the account is, how long the player has played your game, and whether they have made a purchase anywhere on Roblox in the last 60 days. They do not have to spend anything in your game, and your game does not have to sell anything for them to count. Roblox does not publish exact figures for account age or playtime, and says it will keep adjusting the criteria.
- Where can I see my highly engaged player count?
- In the Audience Reach dashboard for your game in Creator Hub. Roblox updates it every hour, so you can see the effect of anything you try within a day.
- Can I skip the requirement?
- Yes, with the expedited review: a one-time fee of 50,000 Robux per game. Roblox refunds it 90 days after the game becomes eligible for all ages, or 90 days after you paid if it never does. It is not refunded if the game is removed for a severe Community Standards violation.
- Why is my game still 16+?
- Usually because one of the two sides is not done. The game side is the highly engaged player count; the account side is age verification, two-step verification, good standing and the per-game fee or a Plus or Premium subscription. Check both in Creator Hub before assuming the count is wrong.
- What happens after my game is open to all ages?
- It has to keep at least 25 highly engaged players to stay in the all-ages catalogue. That bar has applied to games that already qualified since 16 July 2026.
Sources
Every figure in this article comes from the publisher's own pages. Links open in a new tab.